Lecture 6

This lecture focused on consumption and production. It started by talking about the big screens of life such as cinema, television and PC's and how consumers are passive receivers of this content because the content had been broadcast to them.

Next the small screens of life were discussed. These include personal media players, mobile phones and smart phones. Consumers are increasingly involved in this in terms of producing the product and also producing their own identities through sites like facebook and youtube.

The lecture also discussed the production of fanfilms that consumers are producing within niche markets. For example star wars fans produced 'Troops", a star wars fanfilm. Lastly mobile production was also discussed in terms of how news and content can be produced on mobiles.